This mock Canon T1i advertisement attempts to visualize
a key selling point of Canon’s (then) new DSLR – its reduced
weight. The advertisement exaggerates the DSLR’s feather-like
weight by sitting on top of a pyramid of cards, a
very delicate structure. The tower of cards and the camera on
top also work together to symbolize market hierarchy; the T1i
is the top DSLR in its consumer class.
How I Made It
I first brainstormed ideas and researched Canon’s previous ads
in order to follow their “feel” and aesthetics. I used a stock
image of a tower of playing cards and took a photo of my own
Canon T1i in my outstretched hand in order to get the perspective
just right. From this point I brought all the assets into Photoshop,
cropped, edited, and used lighting and shadowing techniques in order
to bring this ad to life.